Super choice brands award

Super Choice offers consumers significant emotional and/or physical advantages over its competitors which (consciously or sub-consciously) consumers want, recognize, and are willing to pay a premium for

BY INVITATION ONLY

Participation in superstar brands Award is by invitation only and is offered to the most outstanding brands in the field. Attaining Superstar Brand Award strengthens brand position, adds prestige and reassures consumers and suppliers that they are buying the best brand in their category.

Africa's largest independent arbiter for branding

Most trusted by consumers

Operating around Africa

Our Mission

As a micro-consultation agency, Superchoiceaward. evaluates brands. The Brand Health Model we have established has helped hundreds of companies to conduct evaluations. We have developed brand assessment standards and award outstanding brands Superchoiceaward Seal, aiming to protect consumer rights. When consumers are unsatisfied with the product and coordinate with sellers for unsuccessful returns, we accept consumer complaints about the brand. Later, we conduct a survey and reassess Super choice brands eligibility. Based on various brands, we optimize brand content, enrich brand concepts, innovate brand strategies, and increase brand reputation. We help companies establish their influence in the target market and ensure their products have good business reputation, product performance and development potential after the assessment.

Custom Covers

Super Choice Brands Award offers participating brands their own customized book covers. These personalized books are often placed in the company reception area and are also distributed to clients, suppliers, franchisees, investors and shareholders.

Super Choice Brands Award Road Show

Super Choice Brands Award will have a 2 day road show within the region to promote the program. The participating brands shall have the opportunity to participate in the road show to promote their brands.

The routes shall be communicated in due time.

Service Segmentation

The services are divided into five major categories, including: Seal of Approval, Customer Relationship, Marketing, Brand Evaluation and Brand Strategy.

Service Breakdown

Certification and authorization services include the Superchoiceaward branding authorization. Customer relationship services include customer relationship maintenance. Marketing services include online file maintenance, advertising, social media management, multilingual video translation, and advertising video production. Brand assessment services include brand health reports and brand dynamics monitor. Brand strategy services include brand naming proposal, market research, business plan, and brand strategy management.

Super Choice Award Application

1）Business Qualification

• The Company is legally registered to do business under Company Law
• The applicant or the principal responsible person are not listed in bank’s blacklist; The financial status of the company is qualified. The operating income must not be negative, and there were no illicit records such as tax deficiencies, violation of law, etc.

2) Product Categories

A registered company is qualified for superchoiceaward

3) Application Method

• Companies that join our services can apply by downloading the relevant application documents through the website
OR FILL Them Online
• Application Materials:

a) A copy of KRA of the company
b) copies of the Product Catalog, Company Brochure, and other attached files
c) A copy of the legal Certificate Of registration of the company
d) A copy of the financial report of main business in the last 3 Months (including income statement, balance sheet, etc.)
e) copies of the Service Request Form (provided by the Superchoiceaward team after consultation with the company).

3. Application Process

1) Processing Period

The processing period usually takes 4 business days.

2) Process of Application

Since the receipt of the application documents, the team will conduct material verification and qualification review of the company and negotiate with the company on the service details. After the qualification examination is passed, the team will inform the company and the company must pay the registration fee and deposit within 7 days.

3) Fees Structure

i. Registation fee

Registration fee includes

• registration fee of Superchoiceaward program membership
• authorization fee of Superchoiceaward seal of approval
.Registration Fee Is Inclusive Of Reservation Of Seats/Chairs And Dinner (Buffet)

ii. Deposit

Companies participating in the Superchoiceaward program must pay a deposit, which is mainly used to ensure that the company complies with Superchoiceaward operating mechanism. The specific charges are based on the industry and are charged annually, and are used in accordance with the Superchoiceawadd service agreement and related rules when the company has a violation. Superchoiceaward and consumers pay liquidated damages.

When the deposit is insufficient, the company needs to make up the balance within 7 days. If it is overdue, SuperChoiceAward will suspend services related to the company until it is filled.

4. Notes

SuperChoiceAward reserves the right to cancel the membership of companies who have any of the following circumstances:

(1) Unauthorized use of Superchoiceaward seal of approval
(2) Providing Superchoiceaward with forged materials
(3) Break ofcompliance or failure of Superchoiceaward trial operation assessment or quarterly assessment

Criteria used for awarding

Organisation And Customer Engagement
Organisation And Community Engagement
Performance
Growth
Leadership
Innovation
Organisation Ethics And Policies
Voting (Consumers Perception)
Impact on sales and profit
Industry significance
Intellectual Property Rights

Award Seal

TAKING CHANCES OR THINKING LONG TERM?

Qualified and participating brands will receive the “SUPER CHOICE BRANDS AWARD SEAL” which can be used to symbolize there “SUPER CHOICE STATUS” on their marketing and advertising materials, billboards, website, packaging.

Research has found that consumers are more likely or much more likely to purchase products Or services displaying the “SUPER CHOICE BRANDS AWARD SEAL”

Award Schedule

The Great Nyanza Super Choice Award 2024
Theme:
-Celebrating Dominant Brands In Nyanza Region
-Celebrating Successful Leaders From Nyanza Region
Date:20th September 2024
Venue:The Grand Royal Swiss Hotel,Along Kisumu – Kakamega Road in Kisumu County
Time:From 6PM

Super Choice Award 2024
Theme:
Celebrating Dominant Brands Kenya
Celebrating Successful Leaders In Kenya
Venue:Trademark Hotel,Nairobi
Date:4th October 2024
From:6PM

Publications

Hundreds of Super Choice Brands Award presentation and award winners will be read online and also in Newspapers

THAT WILL:

THE STANDARD
THE STAR
BUSINESS TODAY
THE DAILY NATION
NATION e PAPER
KENYA BREAKING NEWS
THE EAST AFRICAN
TAIFA LEO
THE KENYA TIMES
PEOPLE DAILY

Media Coverage

Super Choice Brands Award works with all sectors of the media to promote the program itself as well as the featured brands. Television, radio, internet, and print are all utilized to inform consumers about the “SUPER CHOICE BRANDS AWARD” and which brands have achieved the “SUPER CHOICE BRANDS AWARD” status.

The Award and Award Winners will hit the news headlines of top media houses in the country, including:

CITIZEN TV AND RADIO
NTV AND MILELE FM
KTN NEWS AND HOME
RADIO 47 AND TV 47
CITIZEN DIGITAL

Among Other local media houses

The program will also be live in one of the media houses that shall be confirmed in due time.

Social Media

Influencers with millions of followers receive thousands of likes, shares, and reactions on their social media feeds. They will help us reach millions of consumers to know the Super Choice Brands Award achievers. This will also make it easier for customers to engage with the brands.

SOCIAL MEDIA PAGES [Facebook and Instagram – Reach over 5M people]: